There are some businesses and brands that know they need to engage in SEO for their digital assets, and that the right SEO efforts can be highly beneficial to their business or organization. While SEO can help improve your site’s searchability and visibility, do you know what other value it offers or why it is so important?
If you answered “no” to these questions, now is the time to learn all about SEO and why you can’t afford to ignore it.
Organic Search is the Top Source of All Site Traffic
Organic search is an essential part of the website performance for most businesses, and it is a critical compound of the buyer funnel and being able to eventually get users to convert or engage. Most marketers understand that Google owns a larger portion of the search market than its main competitors (i.e., DuckDuckGo, Bing, Yahoo, etc.).
This doesn’t mean that all search engines don’t contribute to the visibility of your brand, but Google owns approximately 75% of the search market. This is the clear leader and it is crucial that you follow the guidelines that have been established. When you can appease Google and when your site is viewed as a trusted resource by Google, it will work in favor for your brand.
SEO Helps Build Credibility and Trust
The goal of SEO is to provide your website with a strong foundation. SEO can help you build a beautiful site with a clean and effective user experience that is also easily found in the search engines. All this helps to build the credibility and trust of your brand and all your digital properties.
There are several elements that go into establishing authority in search engines, including Google. Along with the factors mentioned above, authority is achieved with other elements, including:
- Positive user behavior
- Quality backlink profiles
- Machine learning signals
- Optimized content and on-page elements
When you establish this authority, it will do a lot for your brand. The issue is that it isn’t possible to build credibility or trust overnight. Authority is something you have to earn and build over time.
SEO and Your Business
As you can see, you can’t afford to ignore the importance of SEO. If you aren’t engaging in various SEO tactics now, you need to start doing so. You can even hire a third-party service provider to help you with this if needed. Getting the desired results takes time but will pay off in the long run.